Designer Gerhard Steidl and Perfumer Geza Schoen have teamed up with Wallpaper magazine and Karl Lagerfeld to create a clever little folly: perfume inspired by freshly printed books. The packaging and branding are a bit of a missed opportunity, I think, but anything that smells like ink on paper is worth noting.

Designer Gerhard Steidl and Perfumer Geza Schoen have teamed up with Wallpaper magazine and Karl Lagerfeld to create a clever little folly: perfume inspired by freshly printed books.

The packaging and branding are a bit of a missed opportunity, I think, but anything that smells like ink on paper is worth noting.

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  1. johnpoisson posted this